Writing for Print
- Significant information; what is important and how.
- Descriptive details that describe and explain the story you are writing about.
- Quotes that contribute and help piece your story together to give the reader other people's point of view.
- Impact of how it affects the readers
- Attribution; who said what in your story. Don't use unnamed sources without permission from your editor
Also, be clear in your stories. You can always have a lot of information, but don't bore the reader by clumping it all together. Spread out your information and look over what is relevant and what is not.
Writing for Web
- Priority: this changes the audience, market and publication. What is the most important information the reader should know? Think of the inverted Pyramid, only in this new version you have:
Lede
Summary (nut)
News
Context
Significance, Scope, Impact
Anchor Quote
General Attribution
Transition to whats to come
News bit
News bit, etc.
- Efficiency: write and organize material for the fastest understanding. Write for "snapshot" reading and scans. Make the text easy to scan.
- Clarity: Make understanding immediate and easy. Be literal, repetitive and specific.
- Brevity: Leave modifying or qualifying phrases to the end of sentences when possible. One main idea at a time.
- Audience: Remember who you are writing for.Why should this story matter to them? Would this particular group be interested in this story?